2010 Minnesota AIDS Walk Thermometer

Event Schedule for
May 16, 2010

7:30am

Run Check-In

8:00am

Walk Check-In

9:00am

Run for the Ribbon

10:00am

Opening Ceremony and Entertainment

11:00am

Minnesota AIDS Walk

2010 Minnesota AIDS Walk
Sunday, May 16, 2010
Presented by:

Join the Minnesota AIDS Project for its 23rd Annual Minnesota AIDS Walk to raise funds and awareness in the ongoing struggle against HIV. On May 16, thousands of concerned Minnesotans will get together at Minnehaha Park in Minneapolis to provide support that the Minnesota AIDS Project needs to maintain critical programming and important prevention education.

Founded in 1983, the Minnesota AIDS Project is a statewide, nonprofit agency committed to enhancing the lives of people living with HIV, prevention education for those at risk for HIV, and advocating for the rights of all affected by HIV. From community outreach and legal consultation to emergency financial assistance, The Minnesota AIDS Project is a leader in the fight against HIV and your support of the AIDS Walk ensures this important work will continue.

Evolving Needs, Evolving Effort

Guess who sports a notable new look? The Minnesota AIDS Project (MAP), of course. On December 1, 2009, the organization revealed its new logo at the World AIDS Day event at the Mall of America. Amid the holiday glitter of tinsel and ornaments, the logo's clean, bold design was quite striking indeed. The logo and new brand look are already being phased into MAP's work and serves as the foundation for a full re–design of its Web site this year.

The previous logo was designed in 1994 by Bruce Rubin and Jim Cordaro, and familiar to many by its inclusion of a heart and the river of life which were two important symbols for the HIV/AIDS community. MAP’s Executive Director, Lorraine Teel, explains "while the heart and river logo served MAP extremely well for so many years, it was time to have an updated look that matches the updated work here at MAP." The new logo features a strong typeface, sleek edges, and bright hues of red, connecting to the color associations of global AIDS awareness. You can also detect two shades of red to enliven the lettering and suggest forward movement, much like the constant motion and evolution of MAP itself.

MAP is very thankful to the kind team at Knock, Inc., for their creative contributions. Knock was an outstanding partner in every aspect of the design process and the Minnesota AIDS Project appreciates the generous donation of their work.

All logos reflect their own historical moment and acquire layers of significance over the years. At MAP we ring in 2010 with a new logo and our gratitude to all who plan to support this year's AIDS Walk and Run for the Ribbon at a time when our community must also evolve to meet the challenge of rising HIV numbers here at home.